Wednesday, July 29, 2009

"Down & Dirty Media Training for Fiction Authors"

August 3-28, 2009
"Down & Dirty Media Training for Fiction Authors"
by Theresa Meyers

This is not your average media training advice. Step up to the next level in your promotion efforts, by learning how can get and make the most of interviews. You’ll come away with advice on how to protect yourself from the “go for the jugular” journalists, down & dirty tactics for attracting attention, and tips for taking charge of any interview situation so you can sell more books. In this month-long intensive workshop you’ll learn:

* Why media don’t often want to interview fiction authors
* Changing that with three strategies to hook producers or editors
* Keys to developing message points and using them successfully
* Tips on creating a sound bite
* Strategies to avoid questions, direct interviews and capture audience attention
* Five things you should always do during an interview
* Techniques used to prepare NYT bestsellers for national media

Best known for getting her clients chosen as two out of the total seven picks for the Kelly Ripa Book Club, Theresa Meyers spent over ten years working in public relations, garnering millions of dollars in media coverage for her clients, before she launched Blue Moon Communications. A former journalist and magazine columnist, she now focuses on strategic planning for her clients, media training and author-branded media campaigns. Find her online at

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