Thursday, June 9, 2016

Mailchimp for Beginners

Newsletters are the key to discoverability and building a writing career. The information is great for those just beginning to set up a MailChimp account, and it provides links to immediately put into practice what he explains. I enjoyed the tips on building your lists. I would have liked a bit more information on the benefits of the paid versions and he glossed over some things which I would have liked to know more about. Perhaps there'll be a second book.

Tuesday, May 31, 2016

Desert Dreams Conference in Arizona

In my last post I gave some tips on how to have a successful conference, especially if you're a published author. I am happy to follow with a post of our Arizona Desert Dreams conference http://desertroserwa.org/desertdreams .

I had a wonderful time! We even had a bit of rain, which here in the desert is something to celebrate, as it cools off the weather and clears up to a cool day of sunshine. I have posted some pictures below. We had a nice turn-out for the book signing, and a dear friend of mine helped me set out all my books, so I have a few pictures of the signing below. I also included some pictures of baskets I made, which might help give you some ideas when you put together some of your own. It was a smaller conference this year, which made it more intimate, which I also enjoyed. And I couldn't resist a few pictures of the hotel grounds, it's a lovely place. So enjoy!








My Magical Best,
Kathryne
http://www.kathrynekennedy.com


Sunday, May 29, 2016

AZ Mystery Con



"DEATH & DECEPTION IN THE DESERT​"
Arizona's Mystery Con

Booksiging open to the public June 3rd  from 6:30-8:00PM.



If you are interested in Saturday's events, which include lunch, goody bags, prizes, and mystery authors telling all about their books, tickets are still available at azmysterycon.com

Thursday, May 12, 2016

Free on amazon until 5/13/16 a new historical romance from Linda Andrews

I’m happy to say A Kiss and a Dream is free on kindle until 5/13. I hope you will download the story and leave a review!
She escapes with a dead woman’s name and finds sanctuary with a widower reeling from his wife’s betrayal. Can a love built on lies survive the truth?
Gretchen Foltz honors her late father’s request and ends up locked in the workhouse by her greedy brother. Dreaming of a home and freedom, she embarks on a dangerous winter journey. She awakes in a stranger’s home. Hiding behind a lie, she discovers a man worthy of her trust.
Kian Bryne is struggling to feed his four children. The last thing he needs is to rescue a woman stranded on the ice and running from her own demons. With his rich in-laws threatening to take custody his children, he’ll make a desperate alliance to keep his family together. When a simple kiss shatters their agreement, he’s left yearning for more.
Can they untangle the lies before someone separates them forever?
“I loved this story! It is a very quick read because you won’t want to put it down!” Review, Christy’s Cozy Corners
“It’s a quick book, simple but very addictive. It is an entertaining and relaxing read. If you enjoy reading sweet romance, then definitely pick this up!”- Review, LibriAmoriMiei blog

Tuesday, March 29, 2016

Conference Tips for Published Authors

I am finally able to attend a conference, and I am really looking forward to my chapter’s Desert Dreams http://desertroserwa.org/desertdreams event from April 7-10th in Scottsdale, Arizona. I miss seeing friends, and look forward to catching up doing my favorite thing: talking about writing with other writers. But there’s so much more to be gained from a conference, so I’d like to suggest a few tips for those of you attending any conference, but especially one held by your own chapter.

If you can, support your chapter with more than just your registration fee. Invest in some swag for the goodie bags. Bookmarks are great, but unfortunately, there’s so many of them that I often see them discarded. So try for something a little more substantial (I give out nail files with a plastic case that has my website address on it.) Get creative with something that attendees will actually keep, at least for a while. If you do a bookmark, why not have a ruler on the other side? At least you have a better chance of having someone pop it in his or her desk at work. I’ve seen pens, chapstick, even a lint brush! (And have looked up the author’s website long after the conference, when I have the time and I’m looking for a new read.)

My chapter also will make posters of our books and hang them in the conference rooms. I will have six around the place this year. Also, a ¼ page ad in the program, with yet another photo of another of my book covers (total cost, $100. If this is out of your budget, hook up with a friend to do an ad, or a two book poster, as I did below at my last conference with fellow author Erin Quinn.) I may not be able to meet everyone, but they will know I was there! (Is it seven times someone has to see your name to remember it? Something like that.) Regardless, I will also be supporting my chapter to make a profit, so we can do another conference in future.

I also donate a large basket for the literacy drawing, and another smaller one for a give-a-way to attendees. I love making baskets, and prepare for them all year long. The best time is to hit Michael’s after Christmas! I can pick up some lovely boxes and baskets, and many gifts for the out-of-towners that they may appreciate, all at a discount. And if one of my chapter mates wins one, they are always so grateful. It astounds me how many of our authors don’t read each other’s books. One year I did a basket give-a-way, and the winner blogged about it, and how wonderful my books were (almost as if it was surprising, lol.)

If you’re published or seeking to be published, this is an important tip for any conference: Be kind to everyone, even in the bathroom. I love to meet new people, so this isn’t hard for me. But if you’re the kind of person who gets overwhelmed sometimes, take a break. Go to your room and rest to get back your energy. Since I am still not quite 100% well, I may have to resort to plenty of breaks this year. And listen, if a mistake or two is made at the conference, please don’t take it personally. No one is targeting you. A conference is accomplished by volunteers who have a million details to juggle, and mistakes will happen. Take it graciously. Don’t scream and yell that you have been mistreated (yes, I’ve had this happen to me at the Editor/Agent appointment desk. Then the gal realized she had made the mistake, and well, you get the idea.) Keep it professional (including what you’re wearing. With that said, remember, the gal standing next to you in blue jeans and flip flops in the food line just might be the editor of your dreams.) For after all, the impression you make can enhance or damage your career.

I’m sure I’ve forgotten many tips, so feel free to share. Maybe something you learned from attending a conference? Please feel free to add to this!
As Always,
My Magical Best,
Kathryne


Thursday, March 10, 2016

New book review: The Art of Social Media

Authors need to learn  how to promote their brand/books like never before. And frankly, this is the part where I wander aimlessly trying to figure out what I'm supposed to do. I bought this book for my daughter for Christmas as she plans to design websites and needs to understand social media. She kindly lent it to me, and all I can say is wow. So much has become clearer.


And there are actual steps to follow to achieve your ends. Amazing. There are even links to aggregators to find and post content. Ways to streamline your connection with readers and reflect your own interests.

So cool.

Now, the bad part is that the book has underlined bits that in the ebook link to actual pages for new information and enlightenment. I highly recommend purchasing the ebook and skipping the print copy. The print copy is extremely irritating without those links and they're not anywhere else in the book that I've been able to find.

Even though the book is a little pricey at 12.99, I think it's worth it.

Until next month.

Thursday, February 11, 2016

Book Review Corner

I'm starting up a new monthly post on books that focus on helping authors sell their books. Here's the first one. Enjoy!




Although a little dated, the basic information on promoting your book is sound and is a good basis to begin you marketing plan. The ideas are geared toward mass market or hard cover books through NY publishers. There is a dearth of information on electronic promotions, even the newsletter section is about printed and snail mailed items.

What it will help you with is:
What to include in your press kit.
Items to include in your newsletter.
Aggregators to get your website high in the rankings.
Hints for book signings (and etiquette, too).
Niche marketing.


I was disappointed that there wasn't more for indie writers and electronic marketing, but the above items are a solid foundation to begin your marketing plan.

Until next month!