Author Platforms - Part 2

Author platforms.... In my last post I mentioned what they were, but how exactly do you build one? Below are a number of ways to start building your author platform. This are some but not all. Feel
free to be inventive!

• A website and/or blog with a large readership. 
• Use Google analytics or a stat service to see what posts or topics generate the most hits.
• Have a goal of increasing traffic in a six month period and see if you have favorable results by looking at your analytics.

• An e-newsletter and/or mailing list with a large number of subscribers/recipients. 
• Mailchimp, Constant Contact. 
•  Put signup form above the fold. 
• Use contests, book signings and blog hops to get signups.

• A large social media presence - Facebook, Twitter, Google+, YouTube, Pinterest and Instagram
• Dive in and see what works for you. 
• Focus on one or two. 
• Don’t panic. Take your time. This is a marathon.

• Article/column writing for the media with a large audience: 
• Examples: RWR, Writer’s Digest, preferably ones that have a large audience base. 

•  Public Speaking 
• Local chapters 
• National conferences 
• The bigger the better

• Membership in organizations in the area where you want to build your author platform. 

Bella Media Management