Wednesday, June 18, 2014

Author Platforms - Part 2

Author platforms.... In my last post I mentioned what they were, but how exactly do you build one? Below are a number of ways to start building your author platform. This are some but not all. Feel
free to be inventive!
  • A website and/or blog with a large readership. 
    • Use Google analytics or a stat service to see what posts or topics generate the most hits.
    • Have a goal of increasing traffic in a six month period and see if you have favorable results by looking at your analytics.
  • An e-newsletter and/or mailing list with a large number of subscribers/recipients. 
    • Mailchimp, Constant Contact. 
    •  Put signup form above the fold. 
    • Use contests, book signings and blog hops to get signups.
  • A large social media presence - Facebook, Twitter, Google+, YouTube, Pinterest and Instagram
    • Dive in and see what works for you. 
    • Focus on one or two. 
    • Don’t panic. Take your time. This is a marathon.
  • Article/column writing for the media with a large audience: 
    • Examples: RWR, Writer’s Digest, preferably ones that have a large audience base. 
  •  Public Speaking 
    • Local chapters 
    • National conferences 
    • The bigger the better
  • Membership in organizations in the area where you want to build your author platform. 
Bella Media Management


Tina Swayzee McCright said...

Thank you for explaining this.

Tina Swayzee McCright said...

Thank you for explaining this, Carol.