Tuesday, March 30, 2010

FOR WRITERS: Should you market to readers online?

Bookselling By the Numbers

A Publishers Weekly article looked at the breakdown of bookselling and the influence an online campaign might have on sales. Consider this:

Their research cites that online marketing is especially important to fiction titles. According to this study, 21% of book buyers said they learned of books they wanted to buy from online promotion. This vs. 13% who learned of these titles through other means (i.e. reviews, etc.) .
And to the importance of an author's platform: a whopping 28% of readers said they chose a book because of the author, while only 9% of readers bought because of subject.

(Publishers Weekly, July 20, 2009)

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com


Linda Andrews said...

Good information. Thanks for posting this.

Author Kathryne Kennedy said...

My pleasure, Linda. Thanks for letting me know that it was helpful.

Rob said...

This is interesting information. I know that books published online are gaining popularity nowadays since it is much more affordable reading books through the computer screen than buying them in sheets of paper. Also the purchasing of books through the internet has increased as you have a wide range of books to choose and reviews from the best critics available at any time. We will be needing Online therapy in the future if we continue like this, all through the internet connection.
With regard to the fact that reader choose their books depending on the author, I believe this is due to the times we are living in, when commercial advertisment raises awareness about one book over another.
Anyways, that`s how it is these days...