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Blake Snyder goes into detail on the 10 different genres, your hero of the story and what makes him passive instead of active, story boarding and various other areas. I actually love his technique on doing index cards for story boarding. He also goes into great detail on the 'high concept' catch phrase that seems to be everywhere today.
If you're looking for new techniques and a fresh angle on the writing craft, I highly recommend this book. Mr. Snyder also has his own web page.
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