September 8-19, 2008
"Writing Back Cover Blurbs That Sell"
by Theresa MeyersRegistration
$50 at www.WriterUniv.com/
Prerequisite: Must have a complete manuscript
Research has shown that after looking at the cover, the next thing potential readers look at is the back of your book. Lose them on the back cover, and you could lose a possible sale! But how do you craft a selling back cover blurb, and what elements matter most?
In this course you’ll find out:
* The elements of a selling back cover blurb
* How to structure three different types of back cover blurbs
* Buzz words that get people to buy
* Common mistakes authors make
* How to craft a blurb that’ll help you sell more
By day Theresa Meyers is president of Blue Moon Communications, a top public relations agency best know for securing placement for two of the seven picks of the Kelly Ripa Book Club. But by night she writes fiction. A member of RWA since 1993, she’s been a finalist in the American Title contest and is currently at work on her next novel. You can find her blogging online at www.bluemooncommunications.com and www.theresameyers.com.