The best definition I could find for an author platform is:
Any media outlet you are visible and appealing to your future, potential, or actual readership through your personal and professional connections.
In other words: Your current audience reach.
An author platform is NOT:
- Agressive selling
- Annoying potential readers
- Being an extrovert
Getting an author platform doesn't take weeks or months. Building a large social media presence through Facebook, Twitter, Google+, YouTube, Pinterest and Instagram doesn't happen overnight. It takes years. I like to think of it as a marathon and you can't get to the finish line doing a sprint. Slow and steady is the best way to build your author platform.
There are far too many networks out on the Internet to do all of them at once. Focus on one or two. Take your time. If one isn't working for you, don’t panic. You haven't failed. Just try another until you find something that works for you.
Some factors to ask yourself when looking into a specific social network are is it:
- Feasible with your time constraints
- Within your budget