Thursday, October 16, 2008

On-Line Class from PASIC

An EXCLUSIVE, one-time only, PASIC Event from
New York Times Bestseller Allison Brennan


Presenter: Allison Brennan
Cost: $30 payable by PayPal
Deadline to Register: October 31, 2008 and space is limited!

Go to for more information

What happens after you receive THE CALL? You’re going to be published. . .
then what? Join New York Times bestselling author Allison Brennan in a
writer’s journey from The Call to Staying Published.

Part One: The Call to Publication
Learn what happens after you sell, who the players are from your agent
to editor to publicist and more; what does everyone do in a publishing
house and how do they impact your book and you career?

—What should an author expect from their agent and their editor?
—How do you query an agent after you receive The Call?
—What are common contract clauses and what do they mean?
—What are foreign rights? Subsidiary rights?
—What happens in production?
—What is expected from the author?

And much more... The nuts and bolts of what is required for every author after a sale.

Part Two: The Three Ps: Publication, Placement and Promotion
What do you HAVE to do before your book is released, what MIGHT you do,and what should you NOT do?

—Pre-book buzz–what is it and how do you get it?
—What is co-op and other publication terms? How are books distributed? What are wholesalers and what do they do?
—How are bestseller lists determined?
—What do sales numbers mean?
—How do you read a royalty statement?
—Velocity, word-of-mouth, reviews, interviews, fans, blogs, MySpace, and your space. What will your publisher do, what MIGHT they do, what can YOU do?
—Is promotion worth it?
—How much time to bestselling authors REALLY spend on promotion?

Pros and cons of promotion–from authors, agents, editors, and publicists. That's just the beginning...

Part Three: The Career Author
What it means to be a career author and how to get there; roadblocks;
and success. Blunt and to the point, you’ll never again say to an author, “I wish I were you.” Stories from authors who are successful, and those who are struggling.

—What they’ve learned and why it’s never the same path for any author.
—How to be a career author from the viewpoint of agents and editors.
—How to rebuild your career.
—Professional jealousy; career management; changing agents; changing houses; and everything in between.
—Business management and surviving, pros and cons of quitting the “day” job, and
practical issues like managing deadlines, speaking engagements, and family.
—Dos and don’ts of being active online–i.e. you’re now a public figure, what does it mean?
—The rudest questions authors get and how to answer them without telling the person to go jump in a piranha infested river.
—Questions and answers.

About the Presenter:
Allison Brennan is a New York Times and USA Today bestselling author of romantic thrillers. A three-time RITA(r) finalist, two-time Romantic Times "Reviewers Award" finalist (including a win for Best Suspense of 2006 for THE KILL), Allison is published in a dozen languages and in the UK. She's a member of Romance Writers of America, where she serves as President of PASIC (for published authors), as well as International Thriller Writers and Mystery Writers of America. She lives in Northern
California with her husband and five children and when she's not writing, she's playing video games or a myriad of kid sports and activities.

NOTE: Allison has developed this workshop exclusively for PASIC and this will be the only time it is offered, anywhere!!

Deadline to Register: October 31, 2008, space is limited!!!
Go to for more information

No comments: