Thursday, July 31, 2008

"Tips From Madison Avenue: The Selling Synopsis"

Online class: August 6-31, 2008
"Tips From Madison Avenue: The Selling Synopsis"
by Laurie Schnebly Campbell
Registration $30 at www.WriterUniv.com/

No wonder so many great novelists have a tough time writing a synopsis — the two jobs require completely different skills! Advertising copywriters have discovered a variety of techniques that make people want to buy a specific product, whether it’s a bike or a burger or a book. So this hands-on workshop teaches those same techniques, including:
* Finding your unique selling points
* Headlines (or openings) that grab a buyer
* Identifying your target market
* When details matter, and when they don’t
* Brainstorming a creative plot strategy
* Highlights that sell your product
* Changing format, emphasis or both

An advertising copywriter for 25 years, Laurie Schnebly Campbell was amazed when she realized her day job made it easier to "sell" editors on her books. So far she’s sold six to Silhouette, including one that beat out Nora Roberts for Best Special Edition of the Year, and loves sharing marketing techniques with people who DON’T work on Madison Avenue.

3 comments:

Kim Watters said...

This is a great class. I should know, I've taken it. :)

Natalie Hatch said...

Ohh, I just need more money for all these great courses that are around everywhere...

Laurie Schnebly Campbell said...

Oh, shoot, the trouble with going to National is missing all the blogs!

Kim, THANKS for the recommendation -- but I oughta warn Natalie and anyone else who's interested, drat it, the class is already full.

Laurie, hoping NEXT August's roster won't hit the 100 total quite so fast